How good are Job Boards?
We have all seen reps from Job Board provider’s spruiking the success of their boards.
Most recruiters however lack real data to compare job boards before signing up.
So we decided to compare the success of job boards.
We can do this by comparing the response of the same adverts advertised on the big three job boards – Seek, MyCareer and CareerOne across a selection of Recruiters.
Below is a graph of the where candidate applications have come from over the past 12 weeks from that group…
The results speak for themselves.
Interestingly, Job Boards when faced with this data have the same response: “But how many did you place?”
Unfortunately most recruiters do not have enough volume of placements to support a placement success trend for each job board they use.
Most Job boards market themselves akin to roulette. They advise covering your odds of locating the candidate that gets placed by advertising on as many boards as possible.
SEEK, who have the majority share of advertised jobs, is the exception to this rule. They will tell you that you should just spend more with them instead of spreading your spend.
Fortunately recruiters that use 3hats can see the real data.
Below is a graph of the candidate source for placements made over the past 12 months by recruiters using 3hats…
Interestingly, the job boards account for 51% of the placements.
The remainder came from leveraging off the 3hats software to locate the candidate via mining the recruiter’s existing database and SEO (search engine optimization) of their website.
What about Free Job boards?
We surveyed 6 boutique recruiters on the quality of free job boards they have used.
All claimed they had tried a variety of different free niche job boards, but were dismayed by the lower quality of applicants.
They decided to stop advertising on the free jobs boards because they did not want to waste their recruiters’ time.
Job Alerts vs. Job Boards
The great thing about email is that it does not rely on the job seekers being active and searching the job boards.
As many of us know two days after advertising a vacancy, the advert response drops off as the advert is pushed down from the front page position by newer adverts. This results in new job seekers missing your advert.
What SEEK, MyCareer and CareerOne won’t tell you is that most of their response in the first few days comes from their job alerts to their subscribed lists – not from their website adverts!
Within 3hats job seekers can subscribe to job alerts when they apply for a role. This creates a job alert list for the recruiter.
Opted in job seekers are sent job alerts automatically by the software every time a recruiter loads a new job.
Users of 3hats that opt to integrate a careers centre into their web site allow job seekers to register via their website.
An added advantage is that the 3hats career centre is optimized for search engines (SEO).
Your Web Site
There is a strong growing trend of job seekers choosing to Google jobs over searching on job boards.
This means that the 3hats Career centre pulls candidates to your site.
3hats users who use the 3hats Career Centre are recording 33.8% of their web traffic coming directly to their site.
The remainder is due to applicants locating the job via job boards and applying to a role.
When they do so, they are directed to the 3hats application page on the recruiter’s web site.
How can 3hats help?
Currently the average price of an applicant from the big three Job boards $5.68.
This varies based on the package the recruiter signs up for and the industry they are in.
3hats optimises the use of your advertisement spend in three ways.
These are via: SEO of your career centre; email job alert management and an Intelligent Uploader.
This results in 3hats users increasing the number applicants by between 82% and 113%, depending on how many job boards you use.
If a recruiter advertises only 2 jobs per month, the software has paid for itself in extra applicants.